2ND SURFACE PRINTING

Those who run a business mustunderstand what storefront window graphics are and how effective they are in promoting foot traffic. And how much important is 2nd Surface Printing.

Second surface printing is the practice of printing graphics on the adhesive side of the substrate. Graphics which are formed through second surface printing are protected from weather and exploring hands thus typically have a longer life expectancy than first surface printing.



Second surface printing is used on many acrylic signage, it provides a richer, elegant appearance of the sign.

Sometimes Replacing the Graphics is All You Need to Improve Your Business and Grab Client's Attention:

Many business person's ask what’s the best way to make your point of purchase or retail signs really grab attention of a client? Designs using vivid colors and appealing images certainly help, as does refreshing the graphic to a more current style. Sometimes simply replacing the graphics from years of abuse is all that is needed.  However, if you’re looking for a way to take your graphics to another level, there’s an “outside the frame” way of stylizing your signage that may be new to you. It’s called second surface printing, and depending on the type of sign you need, it can really take your visual messages to the next level. Second surface printing of your signage can improve your business much, because it adds a layer of complexity to your signage that's visually appealing.

When talking about printing industry, we all have heard of first surface printing and second surface printing. When dealing with clear material as a printing substrate it is important to know which side of the clear material the print should go on. 

Printing on the front side of the substrate is considered as first surface printing and is used in much common practice. And second surface printing means that the artwork that is going to be printed on a substrate, or the clear material will be mirrored (i.e. reflected) so that the end user looks through the material to see the printed graphic in the correct orientation. Think of it as if you’re printing on the back of the material but will be looking at the image from the front side and through the material.

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